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Q&A With GMA: What Retailers And Brands Need To Know About SmartLabel

New Hope Network – Q&A With GMA: What Retailers And Brands Need To Know About SmartLabel, September 8, 2016
At the end of 2015, the Grocery Manufacturers Association, a trade group for food and beverage manufacturers, announced the launch of SmartLabel. This new labeling technology enables consumers to get additional details about products via a special landing page they reach by scanning a QR code with their phone or doing an online search.
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